AI synthetic audiences are already here and poised to upend the consulting industry

There is a war brewing between AI and consulting. Akin to an armies slow march towards the castle, a new technology is coming to dethrone the expert guessers of Mckinsey, Nielsen, Gartner, Publicis and the rest. Any consulting that involves analyzing people (think all of marketing, research, polling, etc.) will have to reckon with the technology of “synthetic audiences”. Synthetic audiences aim to generate digital versions of people that can then be surveyed almost instantly and affordably, but